With a combined 40 years of experience in the contract furniture industry, Ritch and Saffell have achieved numerous recognitions for their innovative product designs, including multiple Best of NeoCon awards and the coveted IDSA – Design of the Decade award. Their work has been featured in exhibits at the Cooper-Hewitt National Design Museum and the Pasadena Museum of California Design.
5D is founded on the principals’ passion for design, taking a genuine interest in their clients’ creative and strategic goals and addressing each project with fresh, creative solutions.
A top graduate of the School of Industrial Design at the Rochester Institute of Technology, Chris began his early career designing sets for broadcasting studios, yet always had a passion for furniture and spent most of his down time working on furniture designs and other related moonlit projects.
In 2006, he turned that passion into a full-time business by forming Achella Design Studio, and has since produced successful designs for a broad range of markets including industrial, retail, contract and outdoor furniture.
Chris and Jon Panichella head up the product design portion of Achella Design – a multidisciplinary studio operating out of Southern California. While the studio’s primary focus is furniture and graphic design, they have also helped clients find solutions in diverse industries from medical devices to retail and exhibit design.
In lieu of an overarching design philosophy, Achella Design prefers to focus on authentic collaborations between the client, the intent of the project, and the end user. Their goal is to tailor market solutions that perfectly blend their design sensibilities with the brands they create them for. With this honest approach Achella Design creates honest solutions.
A graduate of the industrial design program at the University of Cincinnati, Dahl has been making one-of-a-kind furniture pieces for residential clients for over 25 years, and seating for the contract market for over two decades. His hands-on approach – David builds his own scale models and prototypes to ensure seating comfort – has made him a sought-after partner by many nationally recognized manufacturers.
Whether turning raw lumber into a custom table for a West Hollywood dining room or designing a chair that is tailored to a hospital waiting room, the hallmarks of David’s designs are the same – clean lines, attention to detail and, above all, an obvious passion for his trade.
After graduating with a Bachelor of Science in applied mathematics at the University of California, Los Angeles, Francisco Romero sought an apprenticeship in woodworking, with a desire to learn the trade through the eyes of skilled craftsmen. While later pursuing a Master’s Degree in Architecture at UCLA, he interned under furniture designer Donald Chadwick, best known for his Design of the Decade Aeron Chair, for Herman Miller.
In 2003, he launched Phidesign, with the goal of focusing on state of the art computer and prototyping methodologies coupled with the fine art of furniture making. Since then, he has gone on to carve out a niche in mid-market seating by bringing style and innovation to his designs in a socially and economically responsible way.
A full-service design and consulting firm based in Chicago, qdesign seeks to engage not only the talents of individuals, but to tap the greater potential achieved through group collaboration. Their creative efforts have resulted in award-winning designs ranging from conference tables to casegoods, lounge seating and guest chairs.
A graduate of Milwaukee Institute of Art & Design, Contois began his career designing architectural building products. Soon after, his focus turned to contract furniture and since 2008, has managed his own studio and developed products for a wide range of markets. In his work, he emphasizes simplicity, scale, and proportion while elevating the end users’ experience and has a fi rm belief that the role of design is to balance the interests of the manufacturer, designer and end user in ways that create desirable products in the marketplace.
Madsen brings a unique synthesis to furniture design through a holistic approach that reaches from the earliest stages of needs assessment through fi nal product engineering. With a strong design background and a deep understanding of processes, he assists his clients in creating pragmatic solutions of value.