Product Designers

A graduate of the industrial design program at the University of Cincinnati, David Dahl has been making one-of-a-kind furniture pieces for residential clients for over 25 years, and seating for the contract market for over two decades.  His hands-on approach – David builds his own scale models and prototypes to ensure seating comfort – has made him a sought-after partner by many nationally recognized manufacturers.


Whether turning raw lumber into a custom table for a West Hollywood dining room or designing a chair that is tailored to a hospital waiting room, the hallmarks of David’s designs are the same – clean lines, attention to detail and, above all, an obvious passion for his trade.

A multidisciplinary studio with expertise in graphic, contract furniture and interior design, 5D is founded on the principals’ passion for design, taking a genuine interest in their clients’ creative and strategic goals and addressing each project with fresh, creative solutions.


With a combined 40 years of experience in the contract furniture industry, 5D designers David Ritch and Mark Saffell have achieved numerous recognitions for their innovative product designs, including multiple Best of NeoCon awards and the coveted IDSA – Design of the Decade award.  Their work has been featured in exhibits at the Cooper-Hewitt National Design Museum and the Pasadena Museum of California Design.


Chris and Jon Panichella head up the product design portion of Achella Design - a multidisciplinary studio operating out of Southern California. While the studio's primary focus is furniture and graphic design, they have also helped clients find solutions in diverse industries from medical devices to retail and exhibit design.


In lieu of an overarching design philosophy, Achella Design prefers to focus on authentic collaborations between the client, the intent of the project, and the end user. Their goal is to tailor market solutions that perfectly blend their design sensibilities with the brands they create them for. With this honest approach Achella Design creates honest solutions.

After graduating with a Bachelor of Science in applied mathematics at the University of California, Los Angeles, Francisco Romero sought an apprenticeship in woodworking, with a desire to learn the trade through the eyes of skilled craftsmen.  While later pursuing a Master’s Degree in Architecture at UCLA, he interned under furniture designer Donald Chadwick, best known for his Design of the Decade Aeron Chair, for Herman Miller.


In 2003, he launched Phidesign, with the goal of focusing on state of the art computer and prototyping methodologies coupled with the fine art of furniture making.  Since then, he has gone on to carve out a niche in mid-market seating by bringing style and innovation to his designs in a socially and economically responsible way.

A fixture in the contract furniture industry since 1994, Qdesign is a full-service design and consulting firm based just outside Chicago, in the historical suburb of Oak Brook. Seeking to engage not only the talents of individuals, but to tap the greater potential achieved through group collaboration, their creative efforts have resulted in award-winning designs ranging from conference tables to casegoods, lounge seating and guest chairs. Ultimately, however, they seek to develop products for the workplace that enhance the productivity and well-being of users while also being kind to the environment.